/* Information Architecture Refresh for SubHub — extends DCM case layout (ad-creation.css). */

/* Spacing: one vertical rhythm (stack) for prose → media → subheads; avoid double gap under s-head. */
body.case-ad-creation.case-ia {
  /* Page accent — inherited from styles.css :root --accent */
  /* IA-specific rhythm (section padding / figures / annotations); shared --ad-section-* comes from ad-creation.css */
  --ia-content-start: clamp(2rem, 3.2vw, 2.75rem);
  --ia-figure-y: clamp(1.85rem, 3.5vw, 2.65rem);
  --ia-subsection-y: clamp(2.15rem, 3.2vw, 3.25rem);
  --ad-band-pad: 1.75rem;
  --ia-divider-inset: clamp(1.1rem, 2.2vw, 1.65rem);
  --ia-anno-bg: #fff8e8;
  --ia-anno-border: #e8cf96;
  --ia-anno-text: var(--ink);
  --ia-anno-shadow: 0 1px 0 rgba(0, 0, 0, 0.04), 0 8px 22px rgba(180, 140, 60, 0.09);
}

body.case-ad-creation.case-ia .ad-section > p.ad-prose,
body.case-ad-creation.case-ia .ad-section > .ad-prose p {
  line-height: var(--type-body-lh);
}

body.case-ad-creation.case-ia main.ad-case > section[id] {
  scroll-margin-top: 96px;
}

/* Full-bleed strip → eyebrow/title: 112px under main top (matches Personalized Offers hero; skip default main 72px so it doesn’t stack) */
body.case-ad-creation.case-ia main.ad-case {
  padding-top: 0;
}

body.case-ad-creation.case-ia main.ad-case > .ad-hero.ad-section:first-child {
  padding-top: 112px;
}

/* Hero → Overview: match Personalized Offers — one `var(--case-title-overview-gap)` after the title (not section padding + inner margin + band pad) */
body.case-ad-creation.case-ia .ad-hero.ad-section:not(:has(.hero-stack)) {
  padding-bottom: 0;
}

body.case-ad-creation.case-ia .ad-hero.ad-section + #overview.ad-section {
  border-top: none;
  padding-top: 0;
}

/* Hypotheses ends with Fig. 05 — drop the pale section join line above “Creating design concepts” */
#hypotheses + #solution.ad-section {
  border-top: none;
}

/* Section header — breathing room before the rule under the title */
body.case-ad-creation.case-ia .ad-section-header {
  margin-bottom: clamp(0.85rem, 1.8vw, 1.28rem);
}

/* Section titles — mirror DCM (.ad-section-header / .ad-section-title already in ad-creation.css) */
body.case-ad-creation.case-ia .ad-section > .eyebrow {
  /* Align with .ad-exp-eyebrow (ad-creation.css) */
  font-size: var(--type-kicker);
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: var(--ad-space-tight, 0.625rem);
}

body.case-ad-creation.case-ia .ad-section > .eyebrow::before {
  display: none;
}

body.case-ad-creation.case-ia .ad-section > h3 {
  /* Align with .ad-iv-sub (ad-creation.css) */
  font-family: "DM Sans", system-ui, sans-serif;
  font-size: var(--type-section-subtitle);
  line-height: var(--type-section-subtitle-lh);
  font-weight: 600;
  letter-spacing: -0.015em;
  color: var(--ink);
  margin: var(--ia-subsection-y) 0 0.65rem;
}

body.case-ad-creation.case-ia .ad-section > h3:first-child,
body.case-ad-creation.case-ia .ad-section > .eyebrow + h3 {
  margin-top: 0;
}

body.case-ad-creation.case-ia .ad-section > .figure + h3,
body.case-ad-creation.case-ia .ad-section > .duo + h3,
body.case-ad-creation.case-ia .ad-section > .walk + h3,
body.case-ad-creation.case-ia .ad-section > .problem-list + h3,
body.case-ad-creation.case-ia .ad-section > .hypo-list + h3 {
  margin-top: var(--ia-subsection-y);
}

body.case-ad-creation.case-ia .ad-section > h3.big-heading {
  font-family: "DM Sans", system-ui, sans-serif;
  font-size: var(--type-section-title);
  line-height: var(--type-section-title-lh);
  font-weight: 700;
  letter-spacing: -0.03em;
  text-transform: none;
  color: var(--ink);
  margin-top: var(--ia-subsection-y);
}

/* ── Overview (Personalized Offers–style): “01 Overview”, case-goal, intro-columns, hero-meta — no DCM `.ad-tri` / `.meta-row` here */
body.case-ad-creation.case-ia #overview .ia-overview-band {
  width: 100%;
  margin-top: var(--case-title-overview-gap);
}

body.case-ad-creation.case-ia #overview .ia-overview-band > .case-section-header {
  margin-bottom: 1.25rem;
}

body.case-ad-creation.case-ia #overview .ia-overview-band .intro-columns {
  margin-top: 0;
  max-width: none;
  width: 100%;
  border-top: none;
  padding-top: 1.5rem;
}

body.case-ad-creation.case-ia #overview .hero-meta {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  column-gap: 2rem;
  row-gap: 0;
  width: 100%;
  box-sizing: border-box;
  margin-top: var(--case-meta-gap, calc(1.75rem * 1.1));
  border-top: none;
  padding-top: 32px;
  justify-items: start;
  align-items: start;
}

body.case-ad-creation.case-ia #overview .hero-meta .meta-item {
  min-width: 0;
  padding-right: 0.5rem;
}

body.case-ad-creation.case-ia #overview .hero-meta .meta-label {
  font-family: "DM Mono", "Courier New", monospace;
  font-size: var(--type-kicker);
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-muted);
  margin-bottom: 8px;
}

body.case-ad-creation.case-ia #overview .hero-meta .meta-value {
  font-family: "DM Sans", system-ui, sans-serif;
  font-size: var(--type-body-size);
  font-weight: 400;
  line-height: var(--type-body-lh);
  color: var(--ink);
}

@media (max-width: 720px) {
  body.case-ad-creation.case-ia #overview .hero-meta {
    grid-template-columns: 1fr 1fr;
    gap: 24px;
  }
}

/* Large slide / board exports — break past the 1100px rail (centered breakout) */
body.case-ad-creation.case-ia .figure.ia-slide-figure {
  --ia-slide-w: min(96vw, 1400px);
  width: var(--ia-slide-w);
  max-width: var(--ia-slide-w);
  position: relative;
  left: 50%;
  transform: translateX(-50%);
  margin-left: 0;
  margin-right: 0;
  box-sizing: border-box;
}

body.case-ad-creation.case-ia .figure.ia-slide-figure img {
  width: 100%;
  height: auto;
  display: block;
}

/* Fig. 05 workshop — ~25% smaller than default slide breakout */
body.case-ad-creation.case-ia .figure.ia-slide-figure.ia-slide-figure--tight {
  --ia-slide-w: min(72vw, 1050px);
}

/* Navigation concept slide — interactive pins (same building blocks as DCM final-designs: ad-creation.css .ad-ff-pin) */
body.case-ad-creation.case-ia .figure.ia-slide-figure:has(.annotated-img) {
  overflow: visible;
}

body.case-ad-creation.case-ia .figure.ia-slide-figure .annotated-img {
  position: relative;
  display: block;
  width: 100%;
  --ffd-pin: var(--accent);
}

body.case-ad-creation.case-ia .figure.ia-slide-figure .annotated-img img {
  width: 100%;
  height: auto;
  display: block;
}

body.case-ad-creation.case-ia .annotated-img .ad-ff-pin {
  z-index: 3;
}

body.case-ad-creation.case-ia .annotated-img .ad-ff-pin.is-open {
  z-index: 5;
}

body.case-ad-creation.case-ia .annotated-img .ad-ff-pop-title {
  display: block;
  font-family: "DM Sans", system-ui, sans-serif;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.11em;
  text-transform: uppercase;
  color: var(--ffd-pin);
  margin: 0 0 0.4rem;
}

body.case-ad-creation.case-ia .annotated-img .ad-ff-pop-body {
  display: block;
  margin: 0;
  font-weight: 400;
  color: var(--ink-soft);
}

body.case-ad-creation.case-ia .annotated-img .ad-ff-pin--below .ad-ff-pop {
  bottom: auto;
  top: calc(100% + 10px);
  transform: translateX(-50%) translateY(-4px) scale(0.97);
}

body.case-ad-creation.case-ia .annotated-img .ad-ff-pin--below.is-open .ad-ff-pop,
body.case-ad-creation.case-ia .annotated-img .ad-ff-pin--below:hover .ad-ff-pop,
body.case-ad-creation.case-ia .annotated-img .ad-ff-pin--below:focus-visible .ad-ff-pop {
  transform: translateX(-50%) translateY(0) scale(1);
}

body.case-ad-creation.case-ia .annotated-img .ad-ff-pin--below .ad-ff-pop::after {
  top: -8px;
  bottom: auto;
  border-top: 1px solid rgba(0, 0, 0, 0.1);
  border-bottom: 0;
  clip-path: polygon(0 100%, 50% 0, 100% 100%);
}

@media (hover: none) {
  body.case-ad-creation.case-ia .annotated-img .ad-ff-pin:hover .ad-ff-pop {
    opacity: 0;
    visibility: hidden;
    transform: translateX(-50%) translateY(4px) scale(0.97);
    pointer-events: none;
  }

  body.case-ad-creation.case-ia .annotated-img .ad-ff-pin--below:hover .ad-ff-pop {
    transform: translateX(-50%) translateY(-4px) scale(0.97);
  }

  body.case-ad-creation.case-ia .annotated-img .ad-ff-pin.is-open .ad-ff-pop {
    opacity: 1;
    visibility: visible;
    pointer-events: auto;
  }

  body.case-ad-creation.case-ia .annotated-img .ad-ff-pin--below.is-open .ad-ff-pop {
    transform: translateX(-50%) translateY(0) scale(1);
  }

  body.case-ad-creation.case-ia .annotated-img .ad-ff-pin:not(.ad-ff-pin--below).is-open .ad-ff-pop {
    transform: translateX(-50%) translateY(0) scale(1);
  }
}

/* Dense / board exports that shouldn’t span the full 1100px rail */
body.case-ad-creation.case-ia .figure.ia-figure-contained {
  max-width: min(100%, 920px);
  margin-left: auto;
  margin-right: auto;
}

body.case-ad-creation.case-ia .figure.ia-figure-contained img {
  width: 100%;
  height: auto;
}

/* Figures — screenshots without stroke boxes; captions stay typography-only */
body.case-ad-creation.case-ia .figure {
  margin: var(--ia-figure-y) 0;
  border: none;
  border-radius: 0;
  overflow: visible;
  background: transparent;
}

body.case-ad-creation.case-ia .figure > img,
body.case-ad-creation.case-ia .figure .annotated-img img {
  display: block;
  max-width: 100%;
  height: auto;
  width: 100%;
  box-sizing: border-box;
  border-radius: 12px;
  border: none;
}

body.case-ad-creation.case-ia .ad-process {
  margin-top: var(--ia-content-start);
}

body.case-ad-creation.case-ia .ad-section > p.ad-prose.ia-lead + .ad-process {
  margin-top: var(--ad-stack);
}

body.case-ad-creation.case-ia .ad-section > .figure:first-child,
body.case-ad-creation.case-ia .ad-section > p.ad-prose.ia-lead + .figure {
  margin-top: 0;
}

body.case-ad-creation.case-ia .figure.centered {
  max-width: 720px;
  margin-left: auto;
  margin-right: auto;
}

/* Problem section — rail aligned to section left (same width cap as .centered) */
body.case-ad-creation.case-ia .figure.ia-figure-left {
  max-width: min(720px, 100%);
  margin-left: 0;
  margin-right: auto;
}

/* Fig. 07 / focus group board — ~10% larger than default left rail; left-aligned with body copy */
body.case-ad-creation.case-ia .figure.ia-figure-left.ia-figure-focus {
  max-width: min(792px, 100%);
}

body.case-ad-creation.case-ia .figure.narrow {
  max-width: 560px;
  margin-left: auto;
  margin-right: auto;
}

body.case-ad-creation.case-ia .figure.wide:not(.ia-slide-figure) {
  max-width: none;
}

body.case-ad-creation.case-ia .figure figcaption {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  justify-content: flex-start;
  gap: 0.45rem;
  padding: 14px 18px 12px;
  background: transparent;
  border: none;
  font-size: 12.5px;
  line-height: 1.5;
  color: var(--ink-muted);
}

/* Fig. 04 / Fig. 07 — stacked rail: caption + image flush left (override figcaption padding above) */
body.case-ad-creation.case-ia .figure.centered figcaption,
body.case-ad-creation.case-ia .figure.ia-figure-left figcaption {
  padding: 14px 0 12px;
}

body.case-ad-creation.case-ia .figure.centered > img,
body.case-ad-creation.case-ia .figure.ia-figure-left > img {
  display: block;
  width: 100%;
  max-width: none;
  height: auto;
  margin: 0;
  margin-inline: 0;
  box-sizing: border-box;
}

body.case-ad-creation.case-ia .figure figcaption .cap-tag,
body.case-ad-creation.case-ia .ia-duo-caption .cap-tag {
  flex-shrink: 0;
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--accent);
  display: inline-block;
  padding: 5px 10px;
  border-radius: 4px;
  background: rgba(244, 67, 30, 0.12);
}

body.case-ad-creation.case-ia .figure figcaption .cap-text,
body.case-ad-creation.case-ia .ia-duo-caption .cap-text {
  font-family: "DM Sans", system-ui, sans-serif;
  font-size: 13px;
  text-transform: none;
  letter-spacing: 0;
  color: var(--ink-soft);
  line-height: 1.5;
  max-width: 100%;
}

/* Caption sits above the bordered screenshot; not inside .figure */
body.case-ad-creation.case-ia .ia-duo-caption {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 0.45rem;
  margin: 0 0 var(--ad-space-md, 1.5rem);
  padding: 0;
  font-size: 12.5px;
  line-height: 1.5;
  color: var(--ink-muted);
}

/* Problem list — numbered row + sentence-case title (no full-width “rail” bar) */
body.case-ad-creation.case-ia .problem-list {
  margin-top: var(--ia-content-start);
  padding-top: var(--ia-divider-inset);
  border-top: 1px solid rgba(0, 0, 0, 0.08);
}

body.case-ad-creation.case-ia .problem-list--tight {
  margin-top: var(--ad-space-sm, 1rem);
  padding-top: calc(var(--ia-divider-inset) * 0.65);
}

body.case-ad-creation.case-ia .problem-row {
  display: flex;
  flex-direction: column;
  align-items: stretch;
  gap: 0.65rem;
  padding: 0 0 clamp(1.45rem, 2.5vw, 1.85rem);
  margin: 0 0 clamp(1.45rem, 2.5vw, 1.85rem);
  border-bottom: 1px solid rgba(0, 0, 0, 0.07);
}

body.case-ad-creation.case-ia .problem-list .problem-row:last-child {
  margin-bottom: 0;
  padding-bottom: 0;
  border-bottom: none;
}

body.case-ad-creation.case-ia .problem-row-head {
  display: flex;
  align-items: flex-start;
  gap: 0.85rem;
}

body.case-ad-creation.case-ia .problem-row-head .problem-row-num {
  flex-shrink: 0;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-width: 2rem;
  height: 2rem;
  padding: 0 0.4rem;
  box-sizing: border-box;
  border-radius: 999px;
  background: var(--numeral-ink);
  color: #ffffff;
  font-family: "DM Sans", system-ui, sans-serif;
  font-size: 13px;
  font-weight: 700;
  font-style: normal;
  letter-spacing: 0;
  line-height: 1;
  margin-top: 0.08rem;
}

body.case-ad-creation.case-ia .problem-row-head h4 {
  flex: 1;
  min-width: 0;
  font-family: "DM Sans", system-ui, sans-serif;
  font-size: clamp(17px, 1.9vw, 19px);
  font-weight: 600;
  margin: 0;
  color: var(--ink);
  letter-spacing: -0.02em;
  line-height: 1.3;
  text-transform: none;
}

body.case-ad-creation.case-ia .problem-row > p {
  margin: 0;
  padding-left: calc(2rem + 0.85rem);
  font-size: 15px;
  line-height: 1.65;
  color: var(--ink-soft);
  max-width: 72ch;
}

@media (max-width: 520px) {
  body.case-ad-creation.case-ia .problem-row > p {
    padding-left: 0;
  }
}

/* Focus group objectives — band + 2×2 grid (Framer “Objectives” reference) */
body.case-ad-creation.case-ia .ia-objectives {
  margin-top: var(--ia-content-start);
  max-width: 100%;
}

body.case-ad-creation.case-ia .ia-objectives-kicker {
  font-family: "DM Sans", system-ui, sans-serif;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--accent);
  margin: 0 0 0.85rem;
}

body.case-ad-creation.case-ia .ia-objectives-rule {
  border: none;
  border-top: 1.5px solid rgba(44, 34, 26, 0.55);
  margin: 0.65rem 0 clamp(2rem, 3vw, 2.7rem);
  width: 100%;
}

body.case-ad-creation.case-ia .ia-objectives-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  column-gap: clamp(1.75rem, 4vw, 3.25rem);
  row-gap: clamp(0.35rem, 1.2vw, 0.85rem);
}

@media (max-width: 700px) {
  body.case-ad-creation.case-ia .ia-objectives-grid {
    grid-template-columns: 1fr;
  }
}

body.case-ad-creation.case-ia .ia-objective {
  margin: 0;
  padding: 1.5rem 0 1.65rem;
  border-bottom: 1px solid rgba(0, 0, 0, 0.08);
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 0.55rem;
}

@media (min-width: 701px) {
  body.case-ad-creation.case-ia .ia-objectives-grid .ia-objective:nth-last-child(-n + 2) {
    border-bottom: none;
    padding-bottom: 0.15rem;
  }
}

@media (max-width: 700px) {
  body.case-ad-creation.case-ia .ia-objectives-grid .ia-objective:last-child {
    border-bottom: none;
    padding-bottom: 0.15rem;
  }
}

body.case-ad-creation.case-ia .ia-objective-num {
  font-family: "DM Sans", system-ui, sans-serif;
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.1em;
  color: var(--numeral-ink);
  line-height: 1.2;
  font-variant-numeric: tabular-nums;
}

body.case-ad-creation.case-ia .ia-objective-title {
  font-family: "DM Sans", system-ui, sans-serif;
  font-size: 16px;
  font-weight: 600;
  line-height: 1.3;
  letter-spacing: -0.02em;
  text-transform: none;
  color: var(--ink);
  margin: 0;
}

body.case-ad-creation.case-ia .ia-objective-body {
  font-family: var(--font-sans);
  font-size: 15px;
  line-height: 1.65;
  color: var(--ink-soft);
  margin: 0;
  max-width: 48ch;
}

/* Walk — screenshot panel + circular markers + accent annotation list */
body.case-ad-creation.case-ia .walk {
  display: grid;
  grid-template-columns: minmax(0, 1.55fr) minmax(260px, 1fr);
  gap: clamp(1.75rem, 3vw, 2.65rem);
  margin: var(--ia-figure-y) 0;
  align-items: start;
}

@media (max-width: 900px) {
  body.case-ad-creation.case-ia .walk {
    grid-template-columns: 1fr;
  }
}

body.case-ad-creation.case-ia .walk-media {
  background: transparent;
  padding: 0;
  border-radius: 0;
  box-shadow: none;
  border: none;
}

body.case-ad-creation.case-ia .walk-figure {
  position: relative;
  margin: 0;
}

body.case-ad-creation.case-ia .walk-figure img {
  display: block;
  width: 100%;
  height: auto;
  border-radius: 10px;
  border: none;
  box-shadow: none;
}

body.case-ad-creation.case-ia .walk-marker {
  position: absolute;
  width: 34px;
  height: 34px;
  margin: 0;
  display: flex;
  align-items: center;
  justify-content: center;
  transform: translate(-50%, -50%);
  border-radius: 50%;
  border: 2px solid rgba(255, 255, 255, 0.9);
  background: var(--numeral-ink);
  color: #ffffff;
  font-family: "DM Sans", system-ui, sans-serif;
  font-size: 14px;
  font-weight: 700;
  line-height: 1;
  box-shadow:
    0 4px 14px rgba(44, 44, 44, 0.35),
    0 2px 6px rgba(0, 0, 0, 0.12);
  pointer-events: none;
}

body.case-ad-creation.case-ia .walk-eyebrow {
  font-family: "DM Sans", system-ui, sans-serif;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--accent);
  margin: 0 0 14px;
}

body.case-ad-creation.case-ia .walk-num,
body.case-ad-creation.case-ia .walk-sep {
  color: inherit;
}

body.case-ad-creation.case-ia .walk-notes {
  display: flex;
  flex-direction: column;
  gap: 1.55rem;
  /* Sit with the mockup body (below Fig. caption / top chrome), not flush with the image top */
  padding-top: clamp(2rem, 5.5vw, 3.5rem);
}

body.case-ad-creation.case-ia .walk-note {
  display: grid;
  grid-template-columns: 14px minmax(0, 1fr);
  gap: 0 12px;
  align-items: start;
}

body.case-ad-creation.case-ia .walk-bullet {
  display: block;
  width: 7px;
  height: 7px;
  border-radius: 50%;
  background: var(--numeral-ink);
  flex-shrink: 0;
  margin-top: 0.5em;
  box-shadow: none;
}

body.case-ad-creation.case-ia .walk-body {
  min-width: 0;
}

body.case-ad-creation.case-ia .walk-body strong {
  display: block;
  font-family: "DM Sans", system-ui, sans-serif;
  font-size: 15px;
  font-weight: 600;
  color: var(--accent);
  margin: 0 0 0.4rem;
  line-height: 1.25;
  letter-spacing: -0.01em;
}

body.case-ad-creation.case-ia .walk-body p {
  margin: 0;
  font-size: 14px;
  line-height: 1.55;
  color: var(--ink-soft);
}

@media (max-width: 900px) {
  body.case-ad-creation.case-ia .walk-notes {
    padding-top: clamp(0.85rem, 2.5vw, 1.35rem);
  }
}

/* Duo / trio / split */
body.case-ad-creation.case-ia .duo,
body.case-ad-creation.case-ia .trio,
body.case-ad-creation.case-ia .split-uneven {
  margin: var(--ia-figure-y) 0;
}

body.case-ad-creation.case-ia .duo {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(1.35rem, 2.5vw, 2rem);
}

body.case-ad-creation.case-ia .trio {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: clamp(0.9rem, 2vw, 1.25rem);
}

body.case-ad-creation.case-ia .split-uneven {
  display: grid;
  grid-template-columns: 5fr 6fr;
  gap: clamp(1.35rem, 2.5vw, 2rem);
}

@media (max-width: 900px) {
  body.case-ad-creation.case-ia .duo,
  body.case-ad-creation.case-ia .trio,
  body.case-ad-creation.case-ia .split-uneven {
    grid-template-columns: 1fr;
  }
}

body.case-ad-creation.case-ia .duo .figure,
body.case-ad-creation.case-ia .trio .figure,
body.case-ad-creation.case-ia .split-uneven .figure {
  margin: 0;
}

body.case-ad-creation.case-ia .duo .ia-figure-band {
  margin: 0;
  min-width: 0;
}

/* Organization concept — three columns; image then caption */
body.case-ad-creation.case-ia .ia-org-patterns {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: clamp(0.9rem, 2vw, 1.25rem);
  align-items: start;
  margin: var(--ia-figure-y) 0;
}

body.case-ad-creation.case-ia .concept .ia-org-patterns {
  margin-top: var(--ia-content-start);
}

body.case-ad-creation.case-ia .concept .ia-org-patterns .figure {
  margin-top: 0;
}

body.case-ad-creation.case-ia .ia-org-patterns .figure.ia-org-pattern {
  margin: 0;
}

body.case-ad-creation.case-ia .figure.ia-org-pattern {
  display: flex;
  flex-direction: column;
  align-items: stretch;
  gap: 0;
  margin: 0;
  padding: 0;
  border: none;
  border-radius: 0;
  background: transparent;
  overflow: visible;
}

body.case-ad-creation.case-ia .figure.ia-org-pattern figcaption {
  padding: 12px 0 0;
  margin: 0;
  border: 0;
  background: transparent;
}

body.case-ad-creation.case-ia .ia-org-pattern__shot {
  position: relative;
  margin: 0;
  border-radius: 12px;
  overflow: hidden;
  border: none;
  background: #ffffff;
}

body.case-ad-creation.case-ia .ia-org-pattern__shot img {
  display: block;
  width: 100%;
  height: auto;
}

@media (max-width: 900px) {
  body.case-ad-creation.case-ia .ia-org-patterns {
    grid-template-columns: 1fr;
    gap: clamp(1.35rem, 2.5vw, 2rem);
  }
}

/* Hypotheses — index styled like .concept-num; uppercase category under marker */
body.case-ad-creation.case-ia .hypo-list {
  --hypo-rule: var(--rule-soft);
  --hypo-label: var(--ink-muted);
  display: flex;
  flex-direction: column;
  margin-top: var(--ia-content-start);
  padding-top: var(--ia-divider-inset);
  border-top: 1px solid var(--hypo-rule);
}

body.case-ad-creation.case-ia .hypo-item {
  display: grid;
  grid-template-columns: minmax(5.25rem, 7rem) minmax(0, 1fr);
  column-gap: clamp(1.45rem, 3.5vw, 2.35rem);
  row-gap: 0.75rem;
  padding: clamp(1.85rem, 3.2vw, 2.55rem) 0;
  border-bottom: 1px solid var(--hypo-rule);
  align-items: start;
}

body.case-ad-creation.case-ia .hypo-item:last-child {
  border-bottom: none;
  padding-bottom: clamp(0.75rem, 2vw, 1.25rem);
}

body.case-ad-creation.case-ia .hypo-marker {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 0.65rem;
  min-width: 0;
}

body.case-ad-creation.case-ia .hypo-item-num {
  font-family: "DM Sans", system-ui, sans-serif;
  font-size: clamp(32px, 4vw, 40px);
  font-style: normal;
  line-height: 1;
  font-variant-numeric: tabular-nums;
  color: var(--numeral-ink);
}

body.case-ad-creation.case-ia .hypo-item-label {
  font-family: "DM Sans", system-ui, sans-serif;
  font-size: 10px;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--hypo-label);
  margin: 0;
  line-height: 1.35;
}

body.case-ad-creation.case-ia .hypo-item-inner {
  min-width: 0;
  padding-top: 0.15rem;
}

body.case-ad-creation.case-ia .hypo-item-title {
  font-family: "DM Sans", system-ui, sans-serif;
  font-size: clamp(1.05rem, 1.85vw, 1.2rem);
  font-weight: 700;
  line-height: 1.32;
  letter-spacing: -0.02em;
  text-transform: none;
  color: var(--ink);
  margin: 0 0 0.65rem;
}

body.case-ad-creation.case-ia .hypo-item-body {
  font-family: var(--font-sans);
  font-size: 15px;
  line-height: 1.78;
  color: var(--ink-soft);
  margin: 0;
  max-width: none;
}

@media (max-width: 520px) {
  body.case-ad-creation.case-ia .hypo-item {
    grid-template-columns: 1fr;
    column-gap: 0;
    row-gap: 1rem;
    padding-top: clamp(1.45rem, 4vw, 1.85rem);
    padding-bottom: clamp(1.45rem, 4vw, 1.85rem);
  }

  body.case-ad-creation.case-ia .hypo-marker {
    gap: 0.55rem;
  }

  body.case-ad-creation.case-ia .hypo-item-label {
    letter-spacing: 0.14em;
  }

  body.case-ad-creation.case-ia .hypo-item-inner {
    padding-top: 0;
  }
}

/* Concepts — separate blocks; tight 24px from section divider (border-top) to inner content */
body.case-ad-creation.case-ia .concept {
  margin-top: var(--ia-subsection-y);
  padding-top: 24px;
  border-top: 1px solid var(--ink);
}

body.case-ad-creation.case-ia .concept:first-of-type {
  margin-top: var(--ia-content-start);
  padding-top: var(--ia-content-start);
  border-top: none;
}

body.case-ad-creation.case-ia .concept .figure {
  margin-top: var(--ia-content-start);
  margin-bottom: 0;
}

body.case-ad-creation.case-ia .concept .duo {
  margin-top: var(--ia-content-start);
}

body.case-ad-creation.case-ia .concept .duo .figure {
  margin-top: 0;
}

/* Final duo — scale down a single column (e.g. tall nav phone, activity panel) */
body.case-ad-creation.case-ia .duo .figure.ia-figure--sm {
  max-width: min(300px, 100%);
  width: 100%;
  justify-self: center;
}

body.case-ad-creation.case-ia .concept .figure:last-child {
  margin-bottom: 0;
}

body.case-ad-creation.case-ia .concept-head {
  display: grid;
  grid-template-columns: 64px 1fr;
  gap: 1rem;
  align-items: baseline;
  margin-bottom: 0.5rem;
}

body.case-ad-creation.case-ia .concept-num {
  font-family: "DM Sans", system-ui, sans-serif;
  font-size: 40px;
  font-style: normal;
  color: var(--numeral-ink);
  line-height: 1;
}

body.case-ad-creation.case-ia .concept h3 {
  /* Align with .ad-exp-title (ad-creation.css) */
  font-family: "DM Sans", system-ui, sans-serif;
  font-size: 30px;
  line-height: 1.15;
  font-weight: 500;
  margin: 0;
  letter-spacing: -0.02em;
  color: var(--ink);
}

body.case-ad-creation.case-ia .concept-lead {
  /* Match p.ad-prose (ad-creation.css) */
  font-family: var(--font-sans);
  font-size: 15px;
  line-height: 1.7;
  color: var(--ink-soft);
  font-weight: 400;
  max-width: 900px;
  margin: 0 0 0.75rem;
}

/* Concepts 03–04 — titles above shot (col1); body copy (col2); caption under shot */
body.case-ad-creation.case-ia .figure.ia-concept-model {
  display: grid;
  grid-template-columns: minmax(0, 1.35fr) minmax(0, 1fr);
  grid-template-rows: auto auto auto;
  grid-template-areas:
    "ia-titles ia-copy"
    "ia-shot ia-copy"
    "ia-cap ia-copy";
  column-gap: var(--ad-space-xl);
  row-gap: clamp(0.4rem, 1vw, 0.6rem);
  align-items: start;
  margin: var(--ia-figure-y) 0;
  padding: clamp(1.25rem, 2.5vw, 1.75rem);
  border: none;
  border-radius: 0;
  background: transparent;
  overflow: visible;
}

/* Divider → model: .concept already uses 24px padding-top; drop figure top margin + top pad so gap to eyebrow is ~24px */
body.case-ad-creation.case-ia .concept > .figure.ia-concept-model {
  margin-top: 0;
  padding-top: 0;
}

body.case-ad-creation.case-ia .ia-concept-model__titles {
  grid-area: ia-titles;
  align-self: start;
  justify-self: stretch;
  min-width: 0;
  width: 100%;
}

body.case-ad-creation.case-ia .ia-concept-model__titles .ad-exp-eyebrow {
  margin-bottom: var(--ad-space-tight, 0.35rem);
}

body.case-ad-creation.case-ia .ia-concept-model__titles .ad-exp-title {
  margin: 0 0 clamp(0.65rem, 1.5vw, 0.85rem);
}

body.case-ad-creation.case-ia .ia-concept-model__shot {
  grid-area: ia-shot;
  min-width: 0;
}

body.case-ad-creation.case-ia .ia-concept-model__copy {
  grid-area: ia-copy;
  min-width: 0;
  padding-top: 0;
  align-self: start;
}

body.case-ad-creation.case-ia .ia-concept-model__copy .ad-exp-concept {
  margin-top: 0;
  /* DCM explorations use a large --ad-space-explore-concept-gap; IA concept rows only need 24px to Strengths */
  padding-bottom: 24px;
}

body.case-ad-creation.case-ia .ia-concept-model__shot.ad-exp-img {
  border-radius: 4px;
  box-shadow: none;
  cursor: default;
}

body.case-ad-creation.case-ia .ia-concept-model__shot.ad-exp-img > img {
  display: block;
  width: 100%;
  height: auto;
}

body.case-ad-creation.case-ia .ia-concept-model__shot.ad-exp-img:hover {
  transform: none;
  box-shadow: none;
}

body.case-ad-creation.case-ia .ia-concept-model--narrow-shot .ia-concept-model__shot {
  max-width: min(560px, 100%);
  justify-self: start;
}

body.case-ad-creation.case-ia .figure.ia-concept-model figcaption {
  grid-area: ia-cap;
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 0.45rem;
  margin: 0;
  padding: 0;
  border: none;
  background: transparent;
}

body.case-ad-creation.case-ia .ia-concept-model .ad-exp-title {
  font-size: clamp(22px, 2.15vw, 26px);
  line-height: 1.18;
}

/* Stack only on narrow viewports */
@media (max-width: 640px) {
  body.case-ad-creation.case-ia .figure.ia-concept-model {
    grid-template-columns: 1fr;
    grid-template-rows: auto auto auto auto;
    grid-template-areas:
      "ia-titles"
      "ia-shot"
      "ia-cap"
      "ia-copy";
    row-gap: var(--ad-space-md);
  }

  body.case-ad-creation.case-ia .ia-concept-model--narrow-shot .ia-concept-model__shot {
    max-width: min(560px, 100%);
    margin-left: auto;
    margin-right: auto;
  }

  body.case-ad-creation.case-ia .ia-concept-model .ad-exp-bt {
    display: grid;
    grid-template-columns: 1fr 1fr;
  }
}

@media (max-width: 600px) {
  body.case-ad-creation.case-ia .ia-concept-model .ad-exp-bt {
    grid-template-columns: 1fr;
  }
}

/* Numbered list inside concept blocks — matches ad-prose scale (same as p.ad-prose) */
body.case-ad-creation.case-ia ol.concept-section-list {
  margin: 0 0 var(--ad-stack, clamp(1.6rem, 2.6vw, 2.05rem));
  padding-left: 1.35rem;
  max-width: 900px;
  font-size: 15px;
  line-height: 1.7;
  color: var(--ink-soft);
}

body.case-ad-creation.case-ia ol.concept-section-list li {
  margin-bottom: 0.78em;
}

body.case-ad-creation.case-ia ol.concept-section-list li:last-child {
  margin-bottom: 0;
}

/* Learn rows */
body.case-ad-creation.case-ia .learn {
  margin-top: var(--ia-subsection-y);
  padding-top: var(--ia-divider-inset);
  border-top: 1px solid rgba(0, 0, 0, 0.08);
}

body.case-ad-creation.case-ia .learn-row {
  display: grid;
  grid-template-columns: minmax(100px, 180px) 1fr;
  gap: var(--ad-space-lg, 2rem);
  padding: 1.35rem 0;
  border-bottom: 1px solid rgba(0, 0, 0, 0.06);
  align-items: start;
}

@media (max-width: 600px) {
  body.case-ad-creation.case-ia .learn-row {
    grid-template-columns: 1fr;
    gap: 0.35rem;
  }
}

body.case-ad-creation.case-ia .learn-tag {
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  padding-top: 0.2rem;
}

body.case-ad-creation.case-ia .learn-text {
  font-family: var(--font-sans);
  font-size: 15px;
  line-height: 1.7;
  color: var(--ink-soft);
}

/* Pull quote */
body.case-ad-creation.case-ia .ia-pull-band {
  margin: var(--ia-subsection-y) auto;
  max-width: 1100px;
  padding: 0 var(--ad-space-md, 1.5rem);
}

body.case-ad-creation.case-ia .ia-pull-band--in-section {
  margin: var(--ia-subsection-y) 0 var(--ia-content-start);
  padding: 0;
  max-width: none;
}

body.case-ad-creation.case-ia .pull {
  margin: 0;
  padding: 0 0 0 1.25rem;
  border-left: 3px solid var(--accent);
  max-width: 900px;
}

body.case-ad-creation.case-ia .pull q {
  font-family: "DM Sans", system-ui, sans-serif;
  font-style: normal;
  font-size: clamp(22px, 2.6vw, 28px);
  line-height: 1.3;
  font-weight: 400;
  color: var(--ink);
}

body.case-ad-creation.case-ia .pull cite {
  display: block;
  margin-top: 1rem;
  font-style: normal;
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-muted);
}

/* Impact metrics */
body.case-ad-creation.case-ia .early-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
  margin-top: var(--ia-subsection-y);
  padding-top: clamp(2.25rem, 3.6vw, 3rem);
  border-top: 1px solid rgba(0, 0, 0, 0.1);
}

@media (max-width: 900px) {
  body.case-ad-creation.case-ia .early-grid {
    grid-template-columns: 1fr;
  }

  body.case-ad-creation.case-ia .early-col + .early-col {
    border-left: none;
    border-top: 1px solid rgba(0, 0, 0, 0.08);
    padding-left: 0;
    padding-top: 1.5rem;
    margin-top: 0.5rem;
  }
}

body.case-ad-creation.case-ia .early-col {
  padding: 0 2rem 0 0;
  position: relative;
}

body.case-ad-creation.case-ia .early-col + .early-col {
  padding-left: 2rem;
  border-left: 1px solid rgba(0, 0, 0, 0.08);
}

body.case-ad-creation.case-ia .early-eyebrow {
  font-family: "DM Sans", system-ui, sans-serif;
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  padding-bottom: 0.5rem;
  border-bottom: 1px solid rgba(0, 0, 0, 0.1);
  margin-bottom: 1rem;
}

body.case-ad-creation.case-ia .metric-num {
  font-family: "DM Sans", system-ui, sans-serif;
  font-size: clamp(52px, 8vw, 80px);
  line-height: 0.95;
  color: var(--numeral-ink);
  font-weight: 500;
  letter-spacing: -0.03em;
  margin: 0 0 0.35rem;
}

body.case-ad-creation.case-ia .metric-num.sm {
  font-size: clamp(36px, 5vw, 48px);
}

body.case-ad-creation.case-ia .metric-cap {
  font-family: var(--font-sans);
  font-size: 14px;
  color: var(--ink-soft);
  margin: 0;
  line-height: 1.7;
}

body.case-ad-creation.case-ia .reflect {
  margin-top: var(--ia-subsection-y);
  padding: clamp(1.85rem, 3.5vw, 2.5rem) clamp(1.5rem, 3vw, 2.25rem);
  background: #ffffff;
  border: 1px solid rgba(0, 0, 0, 0.08);
  border-radius: 14px;
}

body.case-ad-creation.case-ia .reflect h4 {
  font-family: "DM Sans", system-ui, sans-serif;
  font-size: 22px;
  line-height: 1.2;
  font-weight: 500;
  letter-spacing: -0.02em;
  font-style: normal;
  margin: 0 0 0.75rem;
  color: var(--ink);
}

body.case-ad-creation.case-ia .reflect p {
  font-size: 15px;
  line-height: 1.7;
  color: var(--ink-soft);
  margin: 0 0 0.75rem;
  max-width: 820px;
}

body.case-ad-creation.case-ia .reflect p:last-child {
  margin-bottom: 0;
}

/* Case footer — next project */
body.case-ad-creation.case-ia .ia-case-footer {
  margin-top: var(--ia-subsection-y);
  padding: calc(var(--ia-content-start) + 0.35rem) var(--ad-space-md, 1.5rem)
    var(--ia-content-start);
  border-top: 1px solid rgba(0, 0, 0, 0.1);
}

body.case-ad-creation.case-ia .ia-case-footer-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
  gap: var(--ad-space-lg, 2rem);
  flex-wrap: wrap;
}

body.case-ad-creation.case-ia .ia-case-footer-label {
  /* Align with .ad-hm-label (ad-creation.css) */
  font-size: 9px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-muted);
  margin: 0 0 0.35rem;
}

body.case-ad-creation.case-ia .ia-case-footer-title {
  font-family: "DM Sans", system-ui, sans-serif;
  font-size: clamp(28px, 4vw, 40px);
  font-weight: 500;
  letter-spacing: -0.02em;
  margin: 0;
  color: var(--ink);
}

body.case-ad-creation.case-ia a.ia-case-footer-next {
  font-family: var(--font-mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink);
  text-decoration: none;
  border-bottom: 1px solid var(--ink);
  padding-bottom: 3px;
}

body.case-ad-creation.case-ia a.ia-case-footer-next:hover {
  color: var(--accent);
  border-bottom-color: var(--accent);
}

/* Full-bleed hero — visual match to Ad Studio hero band (black rail, light wash, framed previews; IA uses a static row of three shots). */
body.case-ad-creation.case-ia main.ad-case {
  padding-top: 0;
}

body.case-ad-creation.case-ia .ia-hero-fullbleed {
  width: 100%;
  box-sizing: border-box;
  padding-top: clamp(var(--ad-space-md, 1.5rem), 3.5vw, var(--ad-space-xl, 2.5rem));
  background: var(--hero-strip-bg, #000000);
  overflow-x: visible;
  overflow-y: visible;
}

body.case-ad-creation.case-ia .ia-hero-fullbleed .hero-strip {
  margin: 0 0 clamp(2rem, 3.5vw, 2.75rem);
  padding-top: calc(max(0px, env(safe-area-inset-top)) + clamp(1rem, 2.5vw, 1.65rem));
  padding-bottom: calc(clamp(2rem, 3.8vw, 3rem) + clamp(0.5rem, 1.5vw, 1rem));
  padding-left: max(1.35rem, env(safe-area-inset-left));
  padding-right: max(1.35rem, env(safe-area-inset-right));
  border-top: none;
  border-bottom: 1px solid rgba(255, 255, 255, 0.09);
  background-color: var(--hero-strip-bg, #000000);
  background-image: linear-gradient(
    180deg,
    rgba(255, 255, 255, 0.065) 0%,
    rgba(255, 255, 255, 0.02) 22%,
    transparent 48%
  );
  background-repeat: no-repeat;
  background-size: 100% 100%;
  box-shadow: inset 0 1px 0 rgba(255, 255, 255, 0.045);
  width: 100%;
  max-width: none;
  box-sizing: border-box;
  border-radius: 0;
  display: flex;
  flex-direction: row;
  flex-wrap: nowrap;
  justify-content: center;
  align-items: flex-start;
  gap: clamp(0.75rem, 2vw, 2rem);
  overflow-x: auto;
  scroll-snap-type: x mandatory;
  scroll-padding-inline: max(1.35rem, env(safe-area-inset-left));
  -webkit-overflow-scrolling: touch;
}

body.case-ad-creation.case-ia .ia-hero-fullbleed .hero-strip img {
  display: block;
  flex: 0 0 auto;
  width: auto;
  max-width: min(424px, 29.7vw);
  height: clamp(276px, 29.7vw, 445px);
  object-fit: contain;
  object-position: center top;
  background: #ffffff;
  border-radius: 12px;
  box-shadow: 0 18px 42px rgba(0, 0, 0, 0.45);
  border: none;
  scroll-snap-align: center;
  filter: saturate(1.04) contrast(1.03);
  transform-origin: center;
  transition:
    transform 0.22s ease,
    box-shadow 0.22s ease,
    filter 0.22s ease;
}

body.case-ad-creation.case-ia .ia-hero-fullbleed .hero-strip img:hover,
body.case-ad-creation.case-ia .ia-hero-fullbleed .hero-strip img:focus-visible {
  transform: translateY(-4px) scale(1.01);
  box-shadow: 0 26px 56px rgba(0, 0, 0, 0.5);
  filter: saturate(1.08) contrast(1.05);
}

@media (max-width: 900px) {
  body.case-ad-creation.case-ia .ia-hero-fullbleed .hero-strip {
    justify-content: flex-start;
    gap: clamp(0.75rem, 2vw, 2rem);
    scroll-padding-inline: max(1.35rem, env(safe-area-inset-left));
  }

  body.case-ad-creation.case-ia .ia-hero-fullbleed .hero-strip img {
    display: block;
    flex: 0 0 min(90.1vw, 382px);
    width: min(90.1vw, 382px);
    max-width: min(97.5vw, 466px);
    height: clamp(233px, 55.1vw, 403px);
    scroll-snap-align: center;
    object-fit: contain;
  }
}

/* ── Annotation callouts (HTML): pale yellow sticky-note style; pair with wide slide exports for legibility. ── */

/* Small label above / beside a figure (e.g. “Advanced Search”) */
body.case-ad-creation.case-ia .ia-anno-tag {
  display: inline-block;
  font-family: "DM Sans", system-ui, sans-serif;
  font-size: 15px;
  font-weight: 600;
  letter-spacing: 0.02em;
  text-transform: none;
  color: var(--ia-anno-text);
  background: var(--ia-anno-bg);
  border: 1px solid var(--ia-anno-border);
  border-radius: 8px;
  padding: 10px 16px;
  margin: 0 0 10px;
  box-shadow: var(--ia-anno-shadow);
  line-height: 1.35;
}

/* Larger sticky-note callout (paragraph-sized); optional title line via <strong> first sentence */
body.case-ad-creation.case-ia .ia-callout {
  font-family: "DM Sans", system-ui, sans-serif;
  font-size: 17px;
  line-height: 1.55;
  color: var(--ia-anno-text);
  background: var(--ia-anno-bg);
  border: 1px solid var(--ia-anno-border);
  border-radius: 12px;
  padding: 20px 22px;
  margin: var(--ia-content-start) 0;
  max-width: min(100%, 640px);
  box-shadow: var(--ia-anno-shadow);
}

body.case-ad-creation.case-ia .ia-callout strong {
  display: block;
  font-size: 16px;
  font-weight: 700;
  margin-bottom: 8px;
  color: var(--ia-anno-text);
}

/* Floated contextual note (e.g. top-right “Activity…”); wraps below on small screens */
@media (min-width: 800px) {
  body.case-ad-creation.case-ia .ia-callout--float {
    float: right;
    clear: right;
    width: min(440px, 42%);
    margin: 0 0 var(--ad-space-md, 1.5rem) var(--ad-space-lg, 2rem);
  }

  body.case-ad-creation.case-ia .ia-callout-wrap::after {
    content: "";
    display: table;
    clear: both;
  }
}

/* Column that stacks tag + figure (side-by-side pairs) */
body.case-ad-creation.case-ia .ia-figure-band {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  min-width: 0;
}

body.case-ad-creation.case-ia .ia-figure-band .figure {
  width: 100%;
}

/* Two-up row with optional tags — use inside .s-content instead of raw .split-uneven when labeling */
body.case-ad-creation.case-ia .ia-pair-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: var(--ad-space-md, 1.5rem);
  align-items: start;
  margin: var(--ia-figure-y) 0;
}

@media (max-width: 800px) {
  body.case-ad-creation.case-ia .ia-pair-row {
    grid-template-columns: 1fr;
  }
}

/* Full-width diagram / site map block */
body.case-ad-creation.case-ia .ia-diagram-full {
  margin: var(--ia-figure-y) 0;
  width: 100%;
}

body.case-ad-creation.case-ia .ia-diagram-full img {
  width: 100%;
  height: auto;
  display: block;
  border-radius: 12px;
  border: none;
  box-shadow: none;
}

/* Subsection break — workshop copy after hypothesis list (§05) */
body.case-ad-creation.case-ia #hypotheses .ia-hypo-workshop-divider {
  margin-top: clamp(2.25rem, 4.5vw, 3.25rem);
}

/* Optional rule under in-section H3 (Framer “Advocating…” / “Impact” band) */
body.case-ad-creation.case-ia .ia-subhead-rule {
  border: none;
  border-top: 1.5px solid var(--ink);
  margin: clamp(0.85rem, 1.8vw, 1.35rem) 0 var(--ad-rule-gap, 1.25rem);
  width: 100%;
}