/* Offer Retention (offer-retention) — editorial layout (scoped; portfolio site-header stays on styles.css) */

body.page-offer-retention {
  --nps-bg: var(--bg);
  --nps-bg-card: var(--bg);
  --nps-ink: var(--ink);
  --nps-ink-soft: var(--ink-soft);
  --nps-ink-muted: var(--ink-muted);
  --nps-accent: var(--accent);
  --nps-accent-light: var(--accent-light);
  --nps-rule: var(--rule);
  --nps-sans: "DM Sans", system-ui, sans-serif;
  --nps-mono: "DM Mono", "Courier New", monospace;
  --nps-max: 960px;
  --nps-gutter: clamp(24px, 5vw, 60px);
  /* Shared scale — aliases global tokens (styles.css :root) */
  --nps-type-section-title: var(--type-section-title);
  --nps-type-subhead: var(--type-section-subtitle);
  --nps-type-eyebrow-size: var(--type-kicker);
  --nps-type-eyebrow-tracking: 0.12em;
  background: var(--nps-bg);
  color: var(--nps-ink);
  font-family: var(--nps-sans);
  font-size: var(--type-body-size);
  line-height: var(--type-body-lh);
  -webkit-font-smoothing: antialiased;
}

/* Overview strip — match sans headings (global case study uses DM Sans) */
body.page-offer-retention.case-study .case-section-title {
  font-family: var(--nps-sans);
  font-weight: 700;
  letter-spacing: -0.03em;
}

body.page-offer-retention.case-study .case-section-num {
  font-family: var(--nps-sans);
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-muted);
}

body.page-offer-retention.case-study .intro-section h1 {
  font-family: var(--nps-sans);
  font-weight: var(--type-case-hero-weight);
  letter-spacing: var(--type-case-hero-tracking);
}

body.page-offer-retention.case-study #overview.intro-section > h1 {
  margin: 0;
  font-size: var(--type-case-hero-title);
  line-height: var(--type-case-hero-lh);
  max-width: min(100%, 1160px);
  color: var(--nps-ink);
}

/* One offset after the title (like Personalized Offers `.nfo-overview-band`), not margin on both sides */
body.page-offer-retention.case-study #overview.intro-section > .case-section-header {
  margin-top: var(--case-title-overview-gap);
}

.page-offer-retention .nps-page,
.page-offer-retention .nps-page * ,
.page-offer-retention .nps-page *::before,
.page-offer-retention .nps-page *::after {
  box-sizing: border-box;
}

/* Kill global portfolio image chrome inside this case page */
.page-offer-retention .nps-page img {
  border-radius: 4px;
  box-shadow: 0 2px 16px rgba(0, 0, 0, 0.08), 0 0 0 1px rgba(0, 0, 0, 0.04);
  transition: filter 0.25s ease, opacity 0.2s ease;
}

.page-offer-retention .nps-page img:hover,
.page-offer-retention .nps-page img:focus-visible {
  transform: none;
}

.page-offer-retention .nps-page {
  max-width: var(--nps-max);
  margin: 0 auto;
  padding: 0 var(--nps-gutter);
}

/* Overview — space under hero strip matches Personalized Offers hero top padding (112px) */
.page-offer-retention .nps-page #overview.section {
  padding-top: 112px;
  border-top: none;
}

/* Overview — no horizontal rules between “01 Overview”, Context/Problem/Opportunity, and Role/Duration/Impact */
.page-offer-retention .nps-page #overview hr.case-section-rule {
  border: none;
  height: 0;
  margin: 0 0 1.25rem;
  overflow: hidden;
}

.page-offer-retention .nps-page #overview .intro-columns {
  border-top: none;
}

.page-offer-retention .nps-page #overview .meta-row {
  border-top: none;
}

.page-offer-retention .nps-page #overview .intro-columns h3 {
  font-family: var(--nps-sans);
  font-size: var(--nps-type-eyebrow-size);
  font-weight: 700;
  letter-spacing: var(--nps-type-eyebrow-tracking);
  text-transform: uppercase;
  margin: 0 0 0.75rem;
  line-height: 1.3;
  color: var(--ink);
}

.page-offer-retention .nps-page #overview .intro-columns h3.accent {
  color: var(--nps-accent);
}

.page-offer-retention .nps-page #overview .meta-row h4 {
  font-family: var(--nps-sans);
  font-size: var(--nps-type-eyebrow-size);
  font-weight: 700;
  letter-spacing: var(--nps-type-eyebrow-tracking);
  text-transform: uppercase;
  line-height: 1.3;
  margin: 0 0 0.75rem;
  color: var(--ink);
}

.page-offer-retention .nps-page #overview .intro-columns p {
  color: var(--ink-soft);
  font-size: 14px;
  line-height: 1.7;
  margin: 0;
}

.page-offer-retention .nps-page #overview .case-goal-text {
  color: var(--ink);
  margin: 0;
  font-size: clamp(20px, 2.68vw, 29px);
  line-height: 1.32;
  letter-spacing: -0.02em;
}

.page-offer-retention .nps-page #overview .meta-row p {
  margin: 0;
  color: var(--ink);
  font-family: "DM Sans", system-ui, -apple-system, sans-serif;
  font-weight: 500;
  font-size: 13px;
  line-height: 1.35;
  letter-spacing: 0;
}

.page-offer-retention .nps-page #overview .meta-row .meta-role-detail {
  margin-top: 0.4rem;
  font-size: 11px;
  line-height: 1.45;
  font-weight: 400;
  color: var(--ink-muted);
}

.page-offer-retention .nps-page section {
  padding: 72px 0 0;
}

.page-offer-retention .nps-page section:last-of-type {
  padding-bottom: 120px;
}

.page-offer-retention .section-header {
  display: flex;
  align-items: baseline;
  gap: 14px;
  margin-bottom: 6px;
}

.page-offer-retention .section-num {
  font-family: var(--nps-sans);
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-muted);
  flex-shrink: 0;
}

.page-offer-retention .section-title {
  font-family: var(--nps-sans);
  font-size: var(--nps-type-section-title);
  font-weight: 700;
  letter-spacing: -0.03em;
  line-height: 1.12;
  color: var(--nps-ink);
  margin: 0;
}

.page-offer-retention .section-rule {
  border: none;
  border-top: 1px solid var(--nps-rule);
  margin-bottom: 28px;
}

.page-offer-retention .section-intro {
  color: var(--nps-ink-soft);
  font-size: 15px;
  line-height: 1.75;
  margin-bottom: 36px;
  max-width: 780px;
}

.page-offer-retention .nps-page p:not(.hero-eyebrow) {
  font-size: 15px;
  line-height: 1.75;
  color: var(--nps-ink-soft);
  margin-bottom: 20px;
}

.page-offer-retention .nps-page p:not(.hero-eyebrow):last-child {
  margin-bottom: 0;
}

.page-offer-retention .nps-page h3 {
  font-family: var(--nps-sans);
  font-size: var(--nps-type-subhead);
  font-weight: 600;
  letter-spacing: -0.03em;
  line-height: 1.3;
  color: var(--nps-ink);
  margin: 36px 0 10px;
  text-transform: none;
}

.page-offer-retention .design-detail-title {
  font-family: var(--nps-sans);
  font-size: var(--nps-type-subhead);
  font-weight: 600;
  letter-spacing: -0.03em;
  line-height: 1.3;
  color: var(--nps-ink);
  margin: 0 0 12px;
}

.page-offer-retention .results-stat-lead .stat-grid {
  margin: 0;
}

.page-offer-retention .stat-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0;
  margin: 36px 0;
}

.page-offer-retention .stat-col {
  padding: 24px 32px 24px 0;
  border-right: 1px solid var(--nps-rule);
}

.page-offer-retention .stat-col:last-child {
  border-right: none;
  padding-left: 32px;
  padding-right: 0;
}

.page-offer-retention .stat-col-label {
  font-family: var(--nps-sans);
  font-size: var(--nps-type-eyebrow-size);
  font-weight: 700;
  letter-spacing: var(--nps-type-eyebrow-tracking);
  text-transform: uppercase;
  color: var(--nps-accent);
  margin-bottom: 16px;
}

.page-offer-retention .stat-num {
  font-family: var(--nps-sans);
  font-weight: 700;
  font-size: clamp(38px, 5vw, 52px);
  color: var(--numeral-ink);
  line-height: 1;
  margin-bottom: 4px;
}

.page-offer-retention .stat-desc {
  font-size: 13px;
  color: var(--nps-ink-soft);
  margin-bottom: 20px;
}

.page-offer-retention .pain-point {
  display: grid;
  grid-template-columns: 1.4fr 1fr;
  gap: 32px;
  align-items: center;
  margin-bottom: 48px;
  padding-bottom: 48px;
  border-bottom: 1px solid var(--nps-rule);
}

.page-offer-retention .pain-point:last-of-type {
  border-bottom: none;
  padding-bottom: 0;
}

.page-offer-retention .pain-point-img img {
  width: 100%;
  display: block;
  border-radius: 4px;
  box-shadow: 0 2px 16px rgba(0, 0, 0, 0.08), 0 0 0 1px rgba(0, 0, 0, 0.04);
  min-height: 240px;
  object-fit: cover;
}

.page-offer-retention .pain-point-title {
  font-family: var(--nps-sans);
  font-size: clamp(17px, 1.85vw, 19px);
  font-weight: 600;
  letter-spacing: -0.02em;
  line-height: 1.25;
  color: var(--nps-ink);
  margin-bottom: 10px;
}

.page-offer-retention .pain-point-copy p {
  margin-bottom: 0;
}

.page-offer-retention .img-block {
  margin: 32px 0;
}

.page-offer-retention .img-caption {
  font-family: var(--nps-sans);
  font-size: 11px;
  font-weight: 500;
  color: var(--nps-ink-muted);
  margin-top: 10px;
  letter-spacing: 0.04em;
}

.page-offer-retention .img-grid-2x2 {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
  margin: 32px 0;
}

.page-offer-retention .img-grid-2x2 > div {
  display: flex;
  flex-direction: column;
}

.page-offer-retention .img-grid-2x2 > div img {
  flex: 1;
  object-fit: cover;
  aspect-ratio: 3 / 2;
  min-height: 320px;
}

/* Creating Wireframes — four wireframes in one row (full-width cells, larger than fixed max-width tiles) */
.page-offer-retention #explorations .img-grid-2x2 {
  width: 100vw;
  max-width: 100vw;
  margin: 32px calc(50% - 50vw);
  padding: 32px max(var(--nps-gutter), env(safe-area-inset-left)) 36px
    max(var(--nps-gutter), env(safe-area-inset-right));
  box-sizing: border-box;
  background: #0a0a0a;
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  align-items: start;
  gap: clamp(10px, 1.5vw, 16px);
}

.page-offer-retention #explorations .img-grid-2x2 > div img {
  width: 100%;
  height: auto;
  display: block;
  aspect-ratio: 3 / 2;
  object-fit: cover;
  box-shadow:
    0 16px 48px rgba(0, 0, 0, 0.55),
    0 0 0 1px rgba(255, 255, 255, 0.06);
}

.page-offer-retention .img-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
  margin: 32px 0;
}

/* Process — match Product Switch case study (styles.css .process-list), tuned for this page */
.page-offer-retention .process-list {
  margin-top: clamp(1.25rem, 2.5vw, 1.75rem);
}

.page-offer-retention .process-list li {
  padding: 1.1rem 1.1rem 1.15rem 1.15rem;
  color: var(--nps-ink-soft);
  font-size: 15px;
  line-height: 1.65;
}

.page-offer-retention .process-list strong {
  font-family: var(--nps-sans);
  font-size: 14px;
  font-weight: 700;
  color: var(--nps-ink);
  letter-spacing: -0.01em;
}

.page-offer-retention .process-list li::before {
  font-family: var(--nps-mono), ui-monospace, monospace;
  font-size: 0.72rem;
}

.page-offer-retention .goals-list {
  list-style: none;
  margin: 20px 0 32px;
  padding: 0;
}

.page-offer-retention .goals-list li {
  display: flex;
  gap: 14px;
  align-items: flex-start;
  padding: 14px 0;
  border-bottom: 1px solid var(--nps-rule);
  font-size: 15px;
  color: var(--nps-ink-soft);
}

.page-offer-retention .goals-list li:first-child {
  border-top: 1px solid var(--nps-rule);
}

.page-offer-retention .goal-num {
  font-family: var(--nps-sans);
  font-size: var(--nps-type-eyebrow-size);
  font-weight: 700;
  letter-spacing: var(--nps-type-eyebrow-tracking);
  color: var(--numeral-ink);
  padding-top: 3px;
  flex-shrink: 0;
}

.page-offer-retention .nps-page blockquote {
  border-left: 2px solid var(--nps-accent);
  padding: 4px 0 4px 24px;
  margin: 32px 0;
}

.page-offer-retention .nps-page blockquote p {
  font-family: var(--nps-sans);
  font-size: 17px;
  font-style: italic;
  color: var(--nps-ink);
  line-height: 1.65;
}

.page-offer-retention .design-detail {
  margin: 48px 0;
  padding-top: 28px;
  border-top: 1px solid var(--nps-rule);
}

/* Final Designs: section <hr> already divides header — skip duplicate border on first block */
.page-offer-retention #designs > hr.section-rule + .design-detail {
  border-top: none;
  padding-top: 0;
}

.page-offer-retention .design-detail-label {
  font-family: var(--nps-sans);
  font-size: var(--nps-type-eyebrow-size);
  font-weight: 700;
  letter-spacing: var(--nps-type-eyebrow-tracking);
  text-transform: uppercase;
  color: var(--nps-accent);
  margin-bottom: 10px;
}

.page-offer-retention .result-item {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 20px;
  align-items: start;
  padding: 24px 0;
  border-bottom: 1px solid var(--nps-rule);
}

.page-offer-retention .result-item:first-child {
  border-top: 1px solid var(--nps-rule);
}

.page-offer-retention .result-stat {
  font-family: var(--nps-sans);
  font-weight: 700;
  font-size: 36px;
  color: var(--nps-accent);
  line-height: 1;
  min-width: 120px;
}

.page-offer-retention .result-desc {
  font-size: 15px;
  color: var(--nps-ink-soft);
  padding-top: 6px;
}

.page-offer-retention .result-desc strong {
  display: block;
  font-family: var(--nps-sans);
  font-weight: 500;
  color: var(--nps-ink);
  margin-bottom: 4px;
  font-size: 15px;
}

.page-offer-retention .ul-styled {
  list-style: none;
  margin: 16px 0 24px;
  padding: 0;
  display: flex;
  flex-direction: column;
  gap: 2px;
}

.page-offer-retention .ul-styled li {
  padding: 12px 16px 12px 44px;
  position: relative;
  font-size: 15px;
  color: var(--nps-ink-soft);
  line-height: 1.65;
  background: #fff;
  border-radius: 6px;
  box-shadow: 0 1px 3px rgba(0, 0, 0, 0.05), 0 0 0 1px rgba(0, 0, 0, 0.04);
}

.page-offer-retention .ul-styled li::before {
  content: "—";
  position: absolute;
  left: 16px;
  top: 13px;
  color: var(--nps-accent);
  font-size: 13px;
  font-family: var(--nps-mono);
}

.page-offer-retention .tag {
  display: inline-block;
  font-family: var(--nps-sans);
  font-size: var(--nps-type-eyebrow-size);
  font-weight: 700;
  letter-spacing: var(--nps-type-eyebrow-tracking);
  text-transform: uppercase;
  background: var(--nps-accent-light);
  color: var(--nps-accent);
  padding: 3px 8px;
  border-radius: 2px;
  margin-bottom: 16px;
}

.page-offer-retention .pull-quote {
  margin: 32px 0;
  padding: 28px 32px;
  background: var(--nps-bg-card);
  border-radius: 6px;
  border-left: 3px solid var(--nps-accent);
}

.page-offer-retention .pull-quote p {
  font-family: var(--nps-sans);
  font-size: clamp(18px, 2.2vw, 22px);
  font-style: italic;
  color: var(--nps-ink);
  line-height: 1.5;
  margin: 0;
}

.page-offer-retention .annotated-img {
  --ffd-pin: var(--accent);
  position: relative;
  margin: 32px 0;
  display: block;
}

/* Optional callout region (see data-annotations[].highlight on offer-retention.html) */
.page-offer-retention .annotated-img-highlight {
  position: absolute;
  box-sizing: border-box;
  border: 2px dashed color-mix(in srgb, var(--ffd-pin) 58%, transparent);
  border-radius: 12px;
  background: transparent;
  pointer-events: none;
  z-index: 1;
}

/* DCM-style pins + popovers (aligned with ad-creation.css); no image dimming */
.page-offer-retention .annotated-img .ad-ff-pin {
  position: absolute;
  width: 32px;
  height: 32px;
  margin: 0;
  padding: 0;
  border: none;
  background: transparent;
  cursor: pointer;
  transform: translate(-50%, -50%);
  pointer-events: auto;
  z-index: 2;
  outline: none;
}

.page-offer-retention .annotated-img .ad-ff-pin.is-open {
  z-index: 4;
}

.page-offer-retention .annotated-img .ad-ff-pulse {
  position: absolute;
  inset: 0;
  border-radius: 50%;
  background: color-mix(in srgb, var(--ffd-pin) 22%, transparent);
  border: 2px solid color-mix(in srgb, var(--ffd-pin) 80%, #fff 20%);
  animation: npsFfPulse 2.4s ease-in-out infinite;
  pointer-events: none;
  box-shadow: 0 0 0 0 color-mix(in srgb, var(--ffd-pin) 35%, transparent);
  transition:
    transform 0.18s ease,
    box-shadow 0.18s ease,
    background 0.18s ease,
    border-color 0.18s ease;
}

.page-offer-retention .annotated-img .ad-ff-pin--accent .ad-ff-pulse {
  background: color-mix(in srgb, var(--ffd-pin) 18%, transparent);
  border-color: color-mix(in srgb, var(--ffd-pin) 75%, #fff 25%);
  animation: npsFfPulseBlue 2.4s ease-in-out infinite;
}

.page-offer-retention .annotated-img .ad-ff-lbl {
  position: absolute;
  inset: 0;
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: var(--nps-sans);
  font-size: 12px;
  font-weight: 700;
  color: #fff;
  line-height: 1;
  text-shadow: 0 1px 2px rgba(0, 0, 0, 0.4);
  pointer-events: none;
  z-index: 1;
  transition: transform 0.18s ease, color 0.18s ease;
}

.page-offer-retention .annotated-img .ad-ff-pin:hover .ad-ff-pulse,
.page-offer-retention .annotated-img .ad-ff-pin:focus-visible .ad-ff-pulse,
.page-offer-retention .annotated-img .ad-ff-pin.is-open .ad-ff-pulse {
  animation: none;
  filter: none;
  transform: scale(1.1);
  box-shadow:
    0 0 0 5px color-mix(in srgb, var(--ffd-pin) 32%, transparent),
    0 3px 10px color-mix(in srgb, var(--ffd-pin) 25%, transparent);
  background: color-mix(in srgb, var(--ffd-pin) 38%, transparent);
  border-color: color-mix(in srgb, var(--ffd-pin) 92%, #fff 8%);
}

.page-offer-retention .annotated-img .ad-ff-pin--accent:hover .ad-ff-pulse,
.page-offer-retention .annotated-img .ad-ff-pin--accent:focus-visible .ad-ff-pulse,
.page-offer-retention .annotated-img .ad-ff-pin--accent.is-open .ad-ff-pulse {
  animation: none;
  transform: scale(1.14);
  box-shadow:
    0 0 0 6px color-mix(in srgb, var(--ffd-pin) 26%, transparent),
    0 4px 14px color-mix(in srgb, var(--ffd-pin) 32%, transparent);
  background: color-mix(in srgb, var(--ffd-pin) 48%, transparent);
  border-color: color-mix(in srgb, var(--ffd-pin) 95%, #fff 5%);
}

.page-offer-retention .annotated-img .ad-ff-pin:hover .ad-ff-lbl,
.page-offer-retention .annotated-img .ad-ff-pin:focus-visible .ad-ff-lbl,
.page-offer-retention .annotated-img .ad-ff-pin.is-open .ad-ff-lbl {
  transform: scale(1.1);
  color: #fff;
}

.page-offer-retention .annotated-img .ad-ff-pin:active .ad-ff-pulse {
  transform: scale(1.06);
}

.page-offer-retention .annotated-img .ad-ff-pop {
  position: absolute;
  left: 50%;
  bottom: calc(100% + 10px);
  width: min(16.5rem, calc(100vw - 3rem));
  max-width: none;
  margin: 0;
  padding: 0.65rem 0.8rem 0.7rem;
  font-family: var(--nps-sans);
  font-size: 12.5px;
  line-height: 1.5;
  font-style: normal;
  font-weight: 500;
  text-align: left;
  text-transform: none;
  letter-spacing: 0.01em;
  color: var(--ink);
  background: #fff;
  border: 1px solid rgba(0, 0, 0, 0.1);
  border-radius: 8px;
  box-shadow: 0 12px 32px rgba(0, 0, 0, 0.14);
  transform: translateX(-50%) translateY(4px) scale(0.97);
  opacity: 0;
  visibility: hidden;
  pointer-events: none;
  z-index: 2;
  transition: opacity 0.2s ease, transform 0.2s ease, visibility 0.2s;
}

.page-offer-retention .annotated-img .ad-ff-pop-title {
  display: block;
  font-family: var(--nps-sans);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.11em;
  text-transform: uppercase;
  color: var(--ffd-pin);
  margin: 0 0 0.4rem;
}

.page-offer-retention .annotated-img .ad-ff-pop-body {
  display: block;
  margin: 0;
}

.page-offer-retention .annotated-img .ad-ff-pop::after {
  content: "";
  position: absolute;
  top: 100%;
  left: 50%;
  margin-left: -6px;
  width: 12px;
  height: 8px;
  background: #fff;
  border: 1px solid rgba(0, 0, 0, 0.1);
  border-top: 0;
  border-left-color: transparent;
  border-right-color: transparent;
  clip-path: polygon(0 0, 50% 100%, 100% 0);
}

.page-offer-retention .annotated-img .ad-ff-pin.is-open .ad-ff-pop,
.page-offer-retention .annotated-img .ad-ff-pin:hover .ad-ff-pop,
.page-offer-retention .annotated-img .ad-ff-pin:focus-visible .ad-ff-pop {
  opacity: 1;
  visibility: visible;
  transform: translateX(-50%) translateY(0) scale(1);
  pointer-events: auto;
}

.page-offer-retention .annotated-img .ad-ff-pin--below .ad-ff-pop {
  bottom: auto;
  top: calc(100% + 10px);
  transform: translateX(-50%) translateY(-4px) scale(0.97);
}

.page-offer-retention .annotated-img .ad-ff-pin--below.is-open .ad-ff-pop,
.page-offer-retention .annotated-img .ad-ff-pin--below:hover .ad-ff-pop,
.page-offer-retention .annotated-img .ad-ff-pin--below:focus-visible .ad-ff-pop {
  transform: translateX(-50%) translateY(0) scale(1);
}

.page-offer-retention .annotated-img .ad-ff-pin--below .ad-ff-pop::after {
  top: -8px;
  bottom: auto;
  border-top: 1px solid rgba(0, 0, 0, 0.1);
  border-bottom: 0;
  clip-path: polygon(0 100%, 50% 0, 100% 100%);
}

/* Pull popover up over the pin/halo (opt-in per annotation: popOverlap) */
.page-offer-retention .annotated-img .ad-ff-pin--below.ad-ff-pin--pop-overlap .ad-ff-pop {
  top: calc(100% - 26px);
  z-index: 5;
}

.page-offer-retention .annotated-img .ad-ff-pin--below.ad-ff-pin--pop-overlap.is-open .ad-ff-pop,
.page-offer-retention .annotated-img .ad-ff-pin--below.ad-ff-pin--pop-overlap:hover .ad-ff-pop,
.page-offer-retention .annotated-img .ad-ff-pin--below.ad-ff-pin--pop-overlap:focus-visible .ad-ff-pop {
  transform: translateX(-50%) translateY(0) scale(1);
}

@media (hover: none) {
  .page-offer-retention .annotated-img .ad-ff-pin:hover .ad-ff-pop {
    opacity: 0;
    visibility: hidden;
    transform: translateX(-50%) translateY(4px) scale(0.97);
    pointer-events: none;
  }

  .page-offer-retention .annotated-img .ad-ff-pin--below:hover .ad-ff-pop {
    transform: translateX(-50%) translateY(-4px) scale(0.97);
  }

  .page-offer-retention .annotated-img .ad-ff-pin.is-open .ad-ff-pop {
    opacity: 1;
    visibility: visible;
    pointer-events: auto;
  }

  .page-offer-retention .annotated-img .ad-ff-pin--below.is-open .ad-ff-pop {
    transform: translateX(-50%) translateY(0) scale(1);
  }

  .page-offer-retention .annotated-img .ad-ff-pin:not(.ad-ff-pin--below).is-open .ad-ff-pop {
    transform: translateX(-50%) translateY(0) scale(1);
  }
}

@keyframes npsFfPulse {
  0%,
  100% {
    box-shadow: 0 0 0 0 color-mix(in srgb, var(--ffd-pin) 45%, transparent);
  }

  50% {
    box-shadow: 0 0 0 10px transparent;
  }
}

@keyframes npsFfPulseBlue {
  0%,
  100% {
    box-shadow: 0 0 0 0 color-mix(in srgb, var(--ffd-pin) 40%, transparent);
  }

  50% {
    box-shadow: 0 0 0 10px transparent;
  }
}

@media (prefers-reduced-motion: reduce) {
  .page-offer-retention .annotated-img .ad-ff-pulse {
    animation: none !important;
  }

  .page-offer-retention .annotated-img .ad-ff-pulse,
  .page-offer-retention .annotated-img .ad-ff-lbl,
  .page-offer-retention .annotated-img .ad-ff-pop {
    transition: none;
  }
}

.page-offer-retention .annotation-hint {
  font-family: var(--nps-sans);
  font-size: 11px;
  font-weight: 500;
  color: var(--nps-ink-muted);
  margin-top: 8px;
  letter-spacing: 0.04em;
  display: flex;
  align-items: center;
  gap: 6px;
}

.page-offer-retention .annotation-hint::before {
  content: "";
  display: inline-block;
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--nps-accent);
  flex-shrink: 0;
}

.page-offer-retention .validation-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 24px;
  margin: 32px 0;
  align-items: start;
}

.page-offer-retention .validation-caption {
  font-size: 13px;
  color: var(--nps-ink-soft);
  margin-bottom: 12px;
}

.page-offer-retention .validation-grid img {
  width: 100%;
  aspect-ratio: 4 / 3;
  object-fit: cover;
}

@media (max-width: 600px) {
  .page-offer-retention .stat-grid {
    grid-template-columns: 1fr;
  }

  .page-offer-retention .stat-col {
    border-right: none;
    padding-left: 0;
    border-bottom: 1px solid var(--nps-rule);
  }

  .page-offer-retention .img-row,
  .page-offer-retention .validation-grid {
    grid-template-columns: 1fr;
  }

  .page-offer-retention .result-item {
    grid-template-columns: 1fr;
    gap: 6px;
  }

  .page-offer-retention .result-stat {
    font-size: 28px;
  }

  .page-offer-retention .pain-point {
    grid-template-columns: 1fr;
  }

  .page-offer-retention .pain-point-img {
    order: 2;
  }

  .page-offer-retention .pain-point-copy {
    order: 1;
  }

  .page-offer-retention .img-grid-2x2 {
    grid-template-columns: 1fr;
  }

  .page-offer-retention #explorations .img-grid-2x2 {
    grid-template-columns: repeat(4, minmax(140px, 200px));
    justify-content: start;
    overflow-x: auto;
    overflow-y: hidden;
    gap: 10px;
    padding-bottom: 12px;
    -webkit-overflow-scrolling: touch;
    scroll-snap-type: x proximity;
  }

  .page-offer-retention #explorations .img-grid-2x2 > div {
    scroll-snap-align: start;
  }

  .page-offer-retention #explorations .img-grid-2x2 > div img {
    width: 100%;
    min-height: unset;
  }
}